Strategic Marketing Solutions

Strategic Advisory Services

Expert guidance for your marketing and strategic initiatives to drive revenue.

Marketing Roadmapping

Create a tailored roadmap to align marketing efforts with business objectives.

SWOT Analysis

Quarterly assessments to identify strengths, weaknesses, opportunities, and threats for your business.

Monthly marketing performance audits ensure efforts are data-driven and aligned with ROI.

Monthly Marketing Performance Audits

Risk Management & Economic Insight Integration

Semi-annual risk assessments and economic analysis of your company and how your goals could be affected.

Strategic Advisory

Direct access to a marketing strategist (acting as your fractional CMO & CSO) for high-value guidance on decision-making, vendor oversight, and market opportunities. These hours are used intentionally — not for meetings or busywork, but to shape strategy, conduct research, troubleshoot challenges, and sharpen focus.

Deliverables

• Monthly strategy sessions

• Email/Slack availability for quick strategic consults

• Vendor coordination, creative brief reviews, decision support

Expected Outcomes:

• Better alignment between tactics and KPIs

• Higher confidence in your decisions

• Reduced waste from scattered or misaligned campaigns

Why it matters

Most SMBs and franchises rely on vendors or junior staff to “do marketing,” but lack the leadership layer to align those efforts with business objectives. Our advisory time fills that gap — setting priorities, evaluating ideas, and ensuring all execution ladders up to growth.

Strategic Marketing Roadmap

A comprehensive, forward-looking document built during onboarding that defines your customer segments, core messaging, campaign calendar, high-level budget guidance, and key marketing initiatives for the year ahead.

Deliverables

• Strategic marketing plan document (slides or PDF)

• Defined audience personas & value propositions

• Quarterly Marketing Calendar with plan for next “season”

• Campaign themes and positioning direction

Expected Outcomes:

• Unified brand messaging across all channels

• Clarity on what campaigns to run and when

• Easier onboarding and management of creative or media vendors

Why it matters

Execution without a roadmap is expensive guesswork. This plan gives your team and vendors a shared playbook to follow — enabling consistency, clarity, and coordination across all touchpoints and timeframes.

Quarterly SWOT Analysis

A structured assessment of your business’s strengths, weaknesses, opportunities, and threats — updated every quarter. This analysis incorporates internal data, customer feedback, and competitive dynamics to ensure your strategy stays responsive.

Deliverables

• Updated SWOT matrix (with rationale)

• Strategic recommendations based on each quadrant

• Accompanying memo or slides for leadership alignment

Expected Outcomes:

• Improved agility in your marketing approach

• Risk mitigation before problems grow

• A strategy that evolves with your business

Why it matters

Markets shift. Competitors evolve. Without regular reassessment, your strategy gets stale — fast. These sessions allow us to capitalize on emerging trends and course-correct early, rather than react too late.

Risk Management & Economic Insight Integration

Semi-annual assessments of your marketing-related risks (brand, market, operational, reputational), coupled with integration of relevant macro/microeconomic trends (e.g., consumer confidence, inflation impact, interest rate sensitivity).

Deliverables

• Risk register and mitigation plan

• Economic/market trend brief (PESTLE-style)

• Strategic adjustments incorporated into roadmap

Expected Outcomes:

• Future-proofed campaigns that avoid tone-deaf messaging

• Smarter allocation of marketing spend

• Board-ready insights on market conditions and positioning

Why it matters

Strategic risk management isn’t just for finance teams — it’s core to resilient marketing. Economic headwinds, shifting regulations, and operational volatility all affect customer behavior. We ensure your messaging and investments reflect the real-world environment.

Monthly Marketing Performance Audits

We don’t just look at vanity metrics — we analyze campaign and channel performance, assess cost-efficiency, and offer concrete, strategic recommendations to improve outcomes. This is not vendor-supplied reporting — this is executive-level interpretation and strategy refinement.

Deliverables

• Monthly performance insights brief

• Channel-by-channel observations

• KPI dashboard review and analysis (we interpret your existing reporting stack)

• Recommendations for optimization

Expected Outcomes:

• Increased ROI from current vendors or platforms

• Reallocation of budget to high-performing initiatives

• Confidence in what’s driving results — and what’s not

Why it matters

Marketing without measurement is wasteful. But reporting without context is misleading. We close the loop: showing what’s working, what isn’t, and what to do next.

“Before Nabu, we were making marketing decisions in the dark. Now, we understand our customer segments with real clarity—who they are, what they care about, and how to reach them. It’s like turning on the lights in the room.”

David Lefevre

“With Nabu, our data finally works for us. We’re not just analyzing the past—we’re predicting what our clients will need next, and that’s a game changer for retention.”

Marcus Tierney

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