Fractional CMO & CSO Services

Strategic Advisory Services

Expert guidance for your marketing and strategic initiatives to drive revenue.

Marketing Roadmapping

Create a tailored roadmap to align marketing efforts with business objectives.

SWOT Analysis

Quarterly assessments to identify strengths, weaknesses, opportunities, and threats for your business.

Monthly marketing performance audits ensure efforts are data-driven and aligned with ROI.

Monthly Marketing Performance Audits

Risk Management & Economic Insight Integration

Semi-annual risk assessments and economic analysis of your company and how your goals could be affected.

Strategic Advisory

Direct access to a seasoned strategist—your fractional CMO + CSO—super-charged by agentic-AI scouts that monitor the market continuously. You receive high-leverage guidance the moment conditions shift, without waiting on formal meetings or lengthy reports.

Deliverables

• Rapid Signal Briefs – AI-harvested threats and opportunities distilled into bite-size, actionable updates

• On-Demand Strategy Huddles – quick video or phone touchpoints whenever priorities need a pivot

• Prompt Slack / Email Feedback – fast strategic input on ideas, budgets, and vendor pitches

• Continuous Vendor & Creative Oversight – briefs, budgets, and concepts reviewed in near-real-time to keep execution on-strategy

Expected Outcomes:

• Decisions made quickly enough to outpace slower competitors

• Marketing actions tightly linked to revenue-driving KPIs

• Noticeable reduction in spend lost to off-strategy or delayed campaigns

Why it matters

In a growing business, speed is survival. Vendors and junior staff can execute tasks, but only experienced leadership can decide what to do when a competitor launches a flash promo or local news reshapes customer sentiment. We convert fresh AI intel into clear next steps while it still matters.

Strategic Marketing Roadmap

A forward-looking playbook assembled during onboarding that defines your high-value segments, core messaging, season-by-season campaign rhythm, budget guard-rails, and the key initiatives that will move revenue over the next year.

Deliverables

• Strategic Playbook Deck / PDF — executive-ready document that lives in your drive

• Audience Persona Matrix & Value Propositions — who we talk to and why they care

• Quarterly Marketing Calendar — next “season” plotted with launch windows and guard-rails

• Campaign Themes & Positioning Direction — creative north-stars for agencies and in-house teams

• AI-Generated Competitive Heat Map — real-time view of rival promos and message gaps, reviewed by your strategist

Expected Outcomes:

• Unified brand messaging across every touchpoint

• Clear visibility into what campaigns run when—no overlaps, no gaps

• Faster onboarding and smoother management of creative, media, and technology partners

Why it matters

Running execution without a roadmap is costly guesswork. This plan gives every employee and vendor one source of truth—driving consistency, clarity, and coordination across every channel and quarter.

Quarterly SWOT Analysis

A structured review of your strengths, weaknesses, opportunities, and threats—refreshed each quarter. Agentic-AI scouts pre-load the matrix with competitor launches, market-share shifts, economic indicators, and regulatory rumblings, so we start the session already informed and spend our time on decisions, not data gathering.

Deliverables

• Updated SWOT Matrix with AI-sourced evidence and strategist rationale

• Priority Recommendations for each quadrant—what to double-down, fix, explore, or monitor

• Exec Memo / Slide Deck for leadership alignment and fast sign-off

Expected Outcomes:

• Greater agility—strategy pivots before the market forces your hand

• Early risk mitigation—issues flagged while they’re cheap to solve

• A living plan that evolves with your business, keeping every tactic relevant

Why it matters

Markets don’t stand still. A roadmap written once a year goes stale the moment a rival drops a price cut or new law hits your sector. Regular SWOT refreshes let us seize emerging openings and neutralise threats while they’re still small.

Risk Management & Economic Insight Integration

Continuous monitoring of the macro forces that can blindside a growing company. Agentic-AI scouts track legislation, interest-rate moves, supply-chain indicators, social-sentiment spikes, and competitor price drops, then surface the truly material signals to your strategist. Together, we translate those flags into timely budget shifts, message tweaks, or risk mitigations.

Deliverables

• Weekly Early-Warning Digest — one-page AI scan, human-curated, highlighting urgent policy, economic, or reputational risks

• Scenario Dashboard — live “what-if” models for inflation, demand swings, or supply delays

• Quarterly Risk Brief — prioritized mitigation actions and budget re-allocation guidance

• Updated Risk Register — living log of open, mitigated, and closed risks with owner assignments

Expected Outcomes:

• Fewer costly surprises in budget, compliance, or brand reputation

• Faster, data-driven shifts in spend and messaging when conditions change

• A strategy that stays resilient, keeping growth on track whatever the economy throws your way

Why it matters

A single regulatory change, cost shock, or reputational flare-up can erase a quarter’s marketing ROI. By spotting threats and tail-winds early, you pivot on your terms—before the market (or a regulator) forces your hand.

Monthly Marketing Performance Audits

Agentic-AI anomaly detectors scan your campaigns and channels every day, flagging performance spikes, drops, and competitor promo waves. A senior strategist then cuts through the noise, translating those raw signals into clear actions that protect budget and accelerate what’s working. This isn’t vendor-supplied “look-how-great” reporting—it’s independent, executive-level interpretation.

Deliverables

• Monthly Insight Brief — one-page, plain-English summary of wins, risks, and next moves

• Channel-by-Channel Scorecard — AI variance flags plus strategist commentary

• KPI Dashboard Walk-Through — we interpret your existing data stack; no new tools to learn

• Action Recommendations — budget shifts, creative tweaks, and test ideas ranked by impact

Expected Outcomes:

• Higher ROI from existing vendors and platforms

• Budget reallocated to top-performing tactics—waste slashed

• Leadership confidence in exactly what is moving the needle and why

Why it matters

Marketing without measurement wastes money. But metrics without context mislead. Our audits close that gap: pinpointing what drives profit, what drains it, and exactly how to optimise—before the next dollar is spent.

How we work

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

Discover

We gather goals, data, and context while AI scouts build a live feed of market signals.

Decide

Your strategist distils the findings into a roadmap everyone can rally behind.

AI keeps scanning; we meet regularly to refine tactics, re-allocate spend, and stay ahead of change.

Adjust

“Before Nabu, we were making marketing decisions in the dark. Now, we understand our customer segments with real clarity—who they are, what they care about, and how to reach them. It’s like turning on the lights in the room.”

David Lefevre

“With Nabu, our data finally works for us. We’re not just analyzing the past—we’re predicting what our clients will need next, and that’s a game changer for retention.”

Marcus Tierney

★★★★★

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