From Walk-Ins to Regulars: How One Frozen Yogurt Owner Used Nabu to Build a Loyal Community

When Jess Patel opened her second frozen yogurt franchise location in a busy suburban plaza, she expected the same buzz and line-out-the-door weekends that made her first store a hit. But instead, she got a slower trickle of customers—and even fewer repeat visits.

“We had the same flavors, same promos, same great team. But people weren’t coming back as often. It felt like we were missing something,” Jess said.

Corporate tools gave her basic loyalty stats and footfall trends—but no real insight into why customers returned… or didn’t.

So she tried something different: she brought in Nabu.

With just her existing POS and loyalty program data, Nabu identified three core customer segments across both stores:

• “After-School Regulars” — students and parents stopping by like clockwork between 3–5 PM.

• “Weekend Explorers” — casual buyers who showed up for limited flavors or group outings.

• “Toppings Maximalists” — high-spend customers who customized every cup to the max.

With that insight, Jess adjusted everything from promotions to staffing:

• Introduced “study break” combos from 2:30–5:30 PM for After-School Regulars.

• Sent targeted emails with weekend flavor drops and group discounts to Explorers.

• Created a “Max It Out” loyalty tier with early access to seasonal toppings for her big spenders.

In just 6 weeks:

• Repeat visits rose by 28%

• Average order value increased 15%

• New customer referrals doubled, driven by group and family promotions

“Before Nabu, we were running a frozen yogurt shop. Now we’re running a customer strategy. It changed how we think about every single swirl we sell.”

— Jess Patel, Multi-Unit Franchise Owner

Today, Jess is planning her third location—and using Nabu insights from day one to build not just another store, but a community of loyal fans.